To wear it is to love it.

Receive and respond to notifications in an instant. Track your daily activity. Control your music using only your voice. Pay for groceries just like that. With Apple Watch, important information and essential features are always just a raise of the wrist away.

Receive and respond to notifications in an instant. Track your daily activity. Control your music using only your voice. Pay for groceries just like that. With Apple Watch, important information and essential features are always just a raise of the wrist away.

Notifications. Siri. Apple Pay. Right on your wrist.

Not to mention Music, Maps, and phone calls. Apple Watch lets you do the things you do every day, more easily and conveniently. As well as lots of things that simply weren't possible before.

A comprehensive
health and fitness companion.

The three rings of the Activity app provide a simple visual snapshot of your daily activity, and can help motivate you to sit less, move more, and get some exercise. There's also a dedicated Workout app.

As individual as you are.

What you put on says a lot about you. And everyone is different. So we designed Apple Watch to reflect a wide range of tastes and styles. And you can make it even more personal, to suit the occasion or your mood, by switching bands and changing watch faces. Anytime you want.

Switch up your band.

Switch up your band.

Shop bands

Add some great
accessories.

Accessorize your
Apple Watch.

See Apple Watch
at a store near you.